How to Make the Right Contacts in the Music Industry

Many musicians are aware that making the right music industry contacts is highly important for achieving a successful music career. The problem is that, most musicians really don’t know ‘who’ the right music industry contacts are, where to find them, how to actually transform a ‘first contact’ into a meaningful relationship, and what ‘having the right music industry connections’ really means.

If I gave you my complete list of music industry contacts (key industry people I have established relationships with over the last 20 years), do you think it would help you develop a successful music career?… NO! Why? Because a mere ‘contact’ is not worth anything. Music industry contacts need to become meaningful music industry connections. Meaningful connections are developed by building good relationships… More on this later…

However, even if you have good relationships with the right people, this won’t help you until and unless you work on having the right things in place which enables your industry contacts to feel confident enough to work with you.

So, who are the music industry people you should be contacting?… And when you get through to someone, what do you say to him/her? How can you make these important people pay attention to you if you don’t yet have a ‘name’ in the music business?

Let’s explore the first question “Who are the music industry people you should be contacting?” To answer this, you need to ask a series of other questions such as:

• Who are some contacts who have great influence and ability to help your career develop further?

• Who are the contacts who have the greatest number of key relationships with other music industry professionals and companies?

• Among the most important contacts, who are the easiest to find close to where you live?

• What contacts are the most approachable?

• Who are the people who you can help to solve THEIR problems and/or help them to reach their goals (thus starting to build a relationship with them)?

Is there a single “type” of music industry contact person or (company) who fits ALL the above criteria? The answer is ‘Yes’. And if you do not have music industry connections, this ‘type of contact’ may be your best place to begin… So, who is this type of person or company? Record label executives? A&R people? Producers? Publishers? Managers? Entertainment Lawyers? Famous bands? No… The answer may surprise you… it is “Concert Promoters”.

Serious concert promoters have massive power and influence in the music industry. They are the real risk takers of the music business. They deal with thousands of very important music industry people every year such as: well known bands, record labels, artist management, tour managers, entertainment lawyers, production companies, merchandising departments, the venues, booking agents, radio stations, the press, and more.

If you live near an urban area, you won’t have any trouble locating concert promoters who live and work locally (use Google). Unlike most other important music industry contacts, promoters are generally accessible and will be willing to talk to anyone who has ‘something real’ to offer them (that’s where you come in).

Generally speaking, concert promoters take on more risk than any other person or entity in the entire music industry. All promoters lose large sums of money every year (because some concerts lose money for various reasons). The successful promoters make (and keep) more money than they lose throughout the year (because they are able to promote other concerts with bigger bands which make a lot of money).

What every promoter wants is a reliable network of people to help make certain that the concerts/tours they promote make more money! Obviously, it’s expensive to employ a large team of experienced people. However, you can join their team (at least on a part time basis) if you are willing to, intern, earn a small salary or even work for free just to get your foot in the door and get the experience of working with a promoter. You may not yet know anything about promoting tours, but some promotion companies would be eager to train you if it isn’t expensive for them to do so.

Think about it from their perspective. If you were a big time promoter taking on huge risks, wouldn’t you want another person to work for you, for free or for a very low salary? Of course the answer is ‘yes’, even if that person could only work part time. If you can do that, they will remember you and relationships will start to develop.

Many musicians who want a music career are told to intern for a record label. The conventional wisdom is that when you do this, you will learn a lot about the music business. The reality is, most of these interns never get into a position where they can truly learn much at all as an intern. However working for a promoter, your ability to learn how the music industry REALLY works (at least on the touring and promotional side) goes way up because your level of access to what is going on ‘behind the scenes’ goes way up! In addition, the number of music industry contacts you can make are 200 times more than what you would likely make working at a record label. And compared to record labels, there is a lot less competition for internships or jobs with a promoter.

As excited as you may now feel, knowing that you CAN actually do this…. there is a catch… a big one. In order to have any real chance of pursuing this opportunity and using these music industry contacts to help launch your music career, you must work on having the right things in place which enable your music industry connections to feel confident enough to work with you. The truth is, nothing in this article will help you until and unless you do take this critical step.

How to Sell Music Online and Its Importance to the Music Industry Today

Music is still one of the most lucrative and most alluring industries in the world. In fact, it can be said that most people across the planet want to do something related to music. Little boys and little girls across the world still try to sing and dance like their favorite musical superstars as they build their dreams of super stardom. It seems like every month or so, a young new artist is discovered or releases some material. Obviously, the music industry is still as dynamic, if not more, than when it started out. There are a lot more positions to fill, a lot more songs to write, a lot more opportunities to release tracks into the world, a lot more opportunities to make some money. This means, there are a lot of people to pay, publicity stunts to create, promotional strategies to conjure up, and other things to do that make the music industry go round; one current thing is the many way on how to sell music online and its deep impact on music industry.

Unfortunately, all these activities involve spending money, and we all know that record labels, at the end of the day, still have to pay up so their employees could provide some bread on the table. This is why record label execs now look at things differently as they did before. These days the music industry is more like an industry. This means, the people within the record labels have started seeing music as a product, and the artist, the manufacturer or the deliverer of that product. This is why more and more music industry big wigs look for artists that have already proven themselves to become really good investments. In other words, people who have already been creating music independently and selling them to other people are seen as better investments over relative unknowns. This is why, everyone who wants to be recognized in the world of music must do something proactive for the betterment of their future careers. That is, it is no longer advised that you sit at home and wait for somebody to discover your talents. What you can do these days is to discover your own talent and learn how to sell music online.

There are many ways to go about this. Some people have carefully crafted a “get famous” strategy by uploading videos on YouTube and in other media to gain a certain amount of fans that they could sell music to. Also, on the practical side, selling music independently really helps pay the bills or make ends meet. The key here is doing what you like, enjoying your music, and making steps to ensure that you get noticed.

Basically, what you have to do is create a career by yourself and for yourself. This is one sure fire way to catch the attention of record labels around the country who will be willing to make you a bigger star. In the meantime, work on getting a fan base, defining your music, compiling songs and learn how to sell music online to make your own star shine bright enough to gather some attention from the musical big shots.